We are delighted to welcome you to the IMPACT2024 Conference at the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and Hotel ICON.

 

The tourism and hospitality sector stands at a pivotal crossroads, facing significant economic and social challenges and opportunities that demand a renewed focus on sustainability, technological innovation, and collaborative synergy between academia and industry. By integrating sustainable practices and leveraging cutting-edge technology, the sector can minimise its environmental footprint, promote responsible travel, and enhance guest experiences to meet the evolving expectations of modern travellers. Underlying all this is a concerted effort to foster robust partnerships between academic institutions and the industry, driving research and development that leads to innovative solutions and best practices. Embracing these opportunities will not only help the sector navigate economic challenges but also position it for long-term growth and resilience, ensuring memorable experiences for travellers and substantial contributions to economic development.

 

Addressing the theme of "Tourism and Hospitality in the Age of Transformation," the IMPACT2024 Conference serves as a platform for industry executives, government policymakers, and academics to exchange views on trends and insights, share research findings and practices, explore creative pathways, and drive forward the evolution of our sector.

 

In a collaborative effort, the SHTM and STR SHARE Centre have partnered to co-organise IMPACT2024. The conference is dedicated to fostering collaboration between academia and industry, with the aim of generating positive outcomes for the hospitality and tourism community.

 

We eagerly look forward to your participation in the conference!